Ten ways of marketing your IOS app are listed below:

1.Product:

The marketing of any IOS app has to be product specific. The product can be related to entertainment, business, sports, communication, gaming etc.

2.Prospective Customers:

Every effort should be made to target the prospective customers. The whole exercise would turn out to be futile if the customers are not targeted correctly.

3.Segmentation:

The segmentation of the targeted customers should also be done. Segmentation is based on various aspects for e.g. for gaming applications the prime the prime target has to be small children and teenagers. Similarly, for business applications the prime target should be businessmen and other corporate who feel easy and convenient to run their business on the move.

4.Pricing:

This is the most important aspect of marketing any IOS application. Pricing directly influences the psyche of any prospective customer. The IOS app should be priced at that optimum level that it so that it gets a cut over and above other similar products in the market.

5.Advertising:

It is an age-old method, which is continuously passing through the phase of regular evolution. The ways that an IOS app needs to be advertised is quite different from a physical product. Some of the common methods of marketing are – promotion through other websites and social networking sites, developing an in built platform of mobile apps in the designated handset, advertising through internet.

6.Campaigning:

If the IOS app is designed to cater to masses of almost every segment, a well built and comprehensive campaign could be run along. Campaign creates a feeling of closeness and brotherhood. In this way, people would feel more in proximity to the IOS app and would relate themselves to it.

7.Competitors:

Very close peeps into what the competitors in the market are doing should be maintained all the times. The mobile app market is evolving continuously. The life term of any mobile app is very short in which all the targeted profits are to be generated.

8.Market Survey:

For the IOS product to evolve continuously a well laid down a strategy for market survey and market research should be framed.

9.The Results:

To measure how effective the marketing of IOS apps was conducted the results should be measured at regular intervals and every step. If the results are falling short, then any discrepancy located in the way of marketing should be corrected.

10.Feedback Mechanism:

This exercise shows and reveals the efficiency and effectiveness with which the marketing of IOS apps was carried out including the outcomes, their quality and quantity.

By Boris Dzhingarov

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Now, let’s start with the display of the phone. IPhone 5 has got 4 inch display screen while the Galaxy Note 2 has got a massive of 5.5 inch screen. This is simply fabulous if you want to watch the videos or use it for reading. However, one disadvantage with such a massive screen is that you have to use both your hands to do almost everything on the phone.

Talking about the processor, the Galaxy Not 2 has got two times faster than the Apple phone with more RAM. Also, the Note 2 has even got the double battery size at 31 mAh. But still, this Apple phone has got a great battery life having 8 hours of talk time. That means, it would last an entire day. However, the Galaxy Note 2 has got a whopping of 35 hours of talk time battery life. This means that you can go with your phone without charger for an entire week.

Also, the Galaxy Note 2 is equipped with Android 4.1 Jelly Bean while this new Apple phone has got its own proprietary OS, iOS 6. It is being noted that the iOS system has got the better functioning than the others.

Now, talking about the Galaxy S4 as well, this smartphone has even got a larger display screen having 4.99 inch. It has even got a massive battery size of 2100 mAh. This smartphone has even got the hovering hand technology. This new feature will allow the users to hover their fingers just a few inches above the screen and hence, one can easily navigate by this. This feature is absolutely amazing and fabulous, which would compel lots of people to buy samsung galaxy s4.

However, the new Apple phone has got sleeker look and amazing display but the Samsung handsets doesn’t look too attractive for plastic materials being used. But both the smart phones is equipped with 8 megapixel rear camera. The Galaxy Note 2 has got a 1.9 MP front camera while the Apple phone has got a 1.2 MP and the Galaxy S4 has got a 2 MP. The Galaxy Note 2 has got attractive features with split screen and also triple screen.

Hence, now we can conclude her by saying that the Galaxy Note 2 has got a bigger display, storage, battery and processor. While on the other side, the Apple phone has got better design, looks, price tags and even camera which gives better shots even in low light conditions and faster image capture. And the Galaxy S4 has got bigger screen, fabulous features and better battery. You can decide on the operating system; Android or iOS. Now which phone would you prefer to have?

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Mobile App for Finances: Expensify

To use this application, the user has to open an account. This app helps to take a picture of any receipt and turns it into an expense report which minimizes the risks of losing any paper receipts ever. Each document transformation takes $5 per person. If no such document is made, there are no needs to pay anything.

Mobile App for Finances: Square

This iPhone application is developed by Apple to ease the credit card payments even if you are out of office. It enables the phone to accept credit card swipes just like the machines to get the bills paid. For iPhone user small business owners, this is a cash counter on the move which helps them to operate everything without really missing anything!

Mobile App for Finances: FreshBooks

This application, FreshBooks helps small business owners to create, receive or archive the invoices for their business transactions. Keeping the invoices organized is also the task that can be turned into a mess; FreshBooks even takes care of that.

Mobile App for Finances: InDinero

To run a small business, often singlehandedly, the owner has to pay attention to every single detail and expenses done. For any normal human being without any super-natural abilities, maintaining all that without fumbling is an impossible task. InDinero, the application, helps to keep things organized. It jots down all the information of the owner from his/her credit cards, accounts and depending on those, makes forecasts about the financial condition to come along for them. Such extensive records can help the owner to have things more under-control and to see if any personal or irrelevant transactions are getting mixed up with business ones or not.

Mobile App for Finances: Chargify

Especially for the online based small businesses, this application, Chargify, can be a greatly helpful and handy tool. For websites using Web 2.0 or SaaS, this app helps to form automated billing options, without bothering to create any separate billing software. Chargify actually takes care of all the finances of a small business including promotions, refunds, trials and all the other receipts which helps the owner later to look at and decide how to move forward. The information of customers is also guaranteed to be secured by the application. Once the app has managed 500 customers for a user, the charges of using it soars up, which might be a smart investment considering the amazing profit it can bring in.

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