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		<title>Impact of Salon and Spa Software in the Present Era</title>
		<link>https://dzhingarov.com/impact-of-salon-and-spa-software-in-the-present-era/</link>
		
		<dc:creator><![CDATA[Dzhingarov]]></dc:creator>
		<pubDate>Mon, 06 May 2013 06:55:27 +0000</pubDate>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Beauty salon]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chair]]></category>
		<category><![CDATA[Customer]]></category>
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					<description><![CDATA[<p> ... <a title="Impact of Salon and Spa Software in the Present Era" class="read-more" href="https://dzhingarov.com/impact-of-salon-and-spa-software-in-the-present-era/" aria-label="Read more about Impact of Salon and Spa Software in the Present Era">Read More</a></p>
<p>The post <a href="https://dzhingarov.com/impact-of-salon-and-spa-software-in-the-present-era/">Impact of Salon and Spa Software in the Present Era</a> appeared first on <a href="https://dzhingarov.com">Dzhingarov</a></p>
]]></description>
										<content:encoded><![CDATA[<p style="text-align: left;" align="center">With the change in time, a considerable amount of increase has been seen in the number of spas and salons. There is a fierce competition among the owners of this niche. They use a variety of means to promote their business in order to get an upper hand over their contemporaries. As a spa or a salon owner, you must be familiar with the concept of a salon app. It can come in handy for your business promotion as you can add a personal touch to the relationship you share with the customers. By launching an application for your salon or spa, you can make it available for customers to download on their smartphones.</p>
<p><b>Say Goodbye to Hassles of Manually Managing Appointments</b></p>
<p>What I have personally learnt by owning a salon is that it can become a daunting task when you are required to manage all appointments manually. In the hassles of managing the documents personally, there are times when you lose a sheet that leads to confusion in appointment, further resulting in a disgruntled customer. I was quite enthralled to use the salon application as I had learnt its features and installing it changed the face of my business. So, as a fellow contemporary, I advise that you get the software installed so that you can rid of all the troubles you face while managing schedules manually.</p>
<p>&nbsp;</p>
<p><b>How to Get Started</b></p>
<p>In order to get a salon application or <a href="http://www.phoneapps4salons.com/blog/index.php/spa-software/" rel="nofollow">spa software</a> installed, all you are required to do is fill out a registration form comprising of personal information. Suppose you feel like having a need for consultation, the same can be arranged by communicating with the service providers. Once the software is installed, your customers will be subject to an array of services. Not only can they schedule appointment, but they are also rewarded for referring your business to their circle.</p>
<p>&nbsp;</p>
<p><b>Difference between Spa and Salon Software</b></p>
<p>It is important for you to know that the software for spa is different from that of the salon app. Where the former can be a little tricky to install, you can easily get a hang of it by regular use. Salon application, on the other hand, is easy to install and assists your business by providing SMS marketing, centralized booking and automatic backup. The electronic appointment book is easy to use and allows customers to schedule appointment with ease.</p>
<p>&nbsp;</p>
<p>Spas, though usually frequented by female customers, have started receiving male customers as well. So with the increase in numbers, management may become difficult. Once you and your staff learn the features of the software, all aspects of your business will become easier and result in the client ratio increasing by the day. Spas are establishments that provide customer relaxation in the form of massages and other beautifying treatments. When your customers are accustomed to easy scheduling of appointments, you will find your business flourish at a rate like never before.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><b>Features of the Smartphone Application</b></p>
<p>The mobile application for your spa and salon has a series of features that affects both parties – you and the customers.</p>
<ul>
<li>The tell-a-friend feature is more or less like the word of mouth that has been one of the best advertising tools. Your customers can share this application with their friends, spreading a word about your business in the process. The feature allows them to share your business details on different platforms such as Facebook, Twitter, via email or by SMS.</li>
<li>Personal recommendation is another feature that allows your clients to recommend their friends and close ones who can be your potential customers. The application allows you to track the references and in turn you can place an award for the referrers.</li>
<li>If you believe in maintaining a healthy environment in your establishment, nothing can be much better than organizing events time and again. Upcoming events keeps the customers updated about the happenings of which they can be a part of. You can also list the limited time special offers that your customers can subscribe to.</li>
<li>Push notifications can also be sent directly to your customer cell phones. Such notifications prove to be successful with businesses as customers tend to take advantage of the offers listed in these messages. You can let your customers know about the last minute slot or a special offer that has been launched for their benefit.</li>
</ul>
<p>In the present era, restricting yourself to the conventional way of promotion can only backfire. Take advantage of the software and applications to reach customers in different vicinities.</p>
<p>The post <a href="https://dzhingarov.com/impact-of-salon-and-spa-software-in-the-present-era/">Impact of Salon and Spa Software in the Present Era</a> appeared first on <a href="https://dzhingarov.com">Dzhingarov</a></p>
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		<title>Instantaneous Help And Easy Accessibility With Software To Chat Live</title>
		<link>https://dzhingarov.com/instantaneous-help-and-easy-accessibility-with-software-to-chat-live/</link>
		
		<dc:creator><![CDATA[Dzhingarov]]></dc:creator>
		<pubDate>Tue, 23 Apr 2013 09:11:29 +0000</pubDate>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chat room]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Live support software]]></category>
		<category><![CDATA[Online chat]]></category>
		<category><![CDATA[Return on investment]]></category>
		<category><![CDATA[United States Postal Service]]></category>
		<category><![CDATA[World Wide Web]]></category>
		<guid isPermaLink="false">http://dzhingarov.com/?p=8811</guid>

					<description><![CDATA[<p> ... <a title="Instantaneous Help And Easy Accessibility With Software To Chat Live" class="read-more" href="https://dzhingarov.com/instantaneous-help-and-easy-accessibility-with-software-to-chat-live/" aria-label="Read more about Instantaneous Help And Easy Accessibility With Software To Chat Live">Read More</a></p>
<p>The post <a href="https://dzhingarov.com/instantaneous-help-and-easy-accessibility-with-software-to-chat-live/">Instantaneous Help And Easy Accessibility With Software To Chat Live</a> appeared first on <a href="https://dzhingarov.com">Dzhingarov</a></p>
]]></description>
										<content:encoded><![CDATA[<p>If you want to make your business successful then you have to think like your customer. Did you ever experience the frustration while you try to reach an individual department in a company? These annoying phone menus and hang ups seem to get you nowhere near the staff. A customer definitely gets exasperated when they are trying hard to reach a business department but they are unable to navigate through the complicated phone menus and the never-ending wait for hours before you actually get to talk to the representative.</p>
<p>&nbsp;</p>
<p>Providentially, the conventional way of rendering the customer support has become modernized and revamped. Now the HelpOnClick has introduced the software to chat;<b> </b>a smart and efficient way to level and satisfy the customers the services which they always deserved. Giving your customers an opportunity to talk to you live would increase their level of trust upon the company. Let’s see how it works.</p>
<p>&nbsp;</p>
<p>For your sound understanding here is a brief description of the software to chat live with your prospects and visitors. First of all you can simply avail the software absolutely at no cost for 14 complete days. It takes only 5 minutes to set up the live chat system on your website. You have the freedom to integrate it on your social network pages Facebook/twitter or on the existing web project. Up to date features and integration methods are provided to you. Once you have set it up you can initiate the chat itself for example if a visitor is surfing through your web and you think you can help them out you may drop a message like:</p>
<p>“Hello, a representative is online and waiting to help if you have any questions”.</p>
<p>&nbsp;</p>
<p>One the user enters their question or any text the live conversation will take place. At the present time the information can be easily explored out and you can know have knowledge about anything with the help of few clicks. This capability has made the consumer intolerant or impatient. They want their queries and inquiries to be responded back promptly. Picture the situation when a customer has a problem and they want to get in contact with you but unable to get through because business representative cannot handle multiple calls simultaneously. What is going to happen in this scenario? The customer will switch their loyalty to some other company who live up to their expectations.The consequence remains the same in the case of emails, fax messages etc.</p>
<p>&nbsp;</p>
<p>This is where you will require <a href="http://www.helponclick.com/live-chat-software/" rel="nofollow">live chat software</a> to satisfy the customer. The chat representative can accommodate multiple chats at the same time. The prospect can straightaway take their issue to the representative and get it resolved then and there. The customer will be directly in touch with you and no delays will ever come.</p>
<p>&nbsp;</p>
<p>Live chat would boost the conversion rate up to 40% therefore increased number of sales improved customer support will originate. The business can easily monitor the performance of the websites and work on the areas which needs enhancement.</p>
<p>The post <a href="https://dzhingarov.com/instantaneous-help-and-easy-accessibility-with-software-to-chat-live/">Instantaneous Help And Easy Accessibility With Software To Chat Live</a> appeared first on <a href="https://dzhingarov.com">Dzhingarov</a></p>
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		<title>A simple guide to boosting your trade business</title>
		<link>https://dzhingarov.com/a-simple-guide-to-boosting-your-trade-business/</link>
		
		<dc:creator><![CDATA[Dzhingarov]]></dc:creator>
		<pubDate>Mon, 01 Apr 2013 08:00:23 +0000</pubDate>
				<category><![CDATA[Money]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Adword]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[Twitter]]></category>
		<guid isPermaLink="false">http://dzhingarov.com/?p=7924</guid>

					<description><![CDATA[<p> ... <a title="A simple guide to boosting your trade business" class="read-more" href="https://dzhingarov.com/a-simple-guide-to-boosting-your-trade-business/" aria-label="Read more about A simple guide to boosting your trade business">Read More</a></p>
<p>The post <a href="https://dzhingarov.com/a-simple-guide-to-boosting-your-trade-business/">A simple guide to boosting your trade business</a> appeared first on <a href="https://dzhingarov.com">Dzhingarov</a></p>
]]></description>
										<content:encoded><![CDATA[<div dir="ltr">If your trade business is experiencing a lull in custom, there are numerous simple steps you can take to gain more referrals and boost your customer base. Read on for this simple guide to attracting more sales:</div>
<h2 dir="ltr">Ask for customer feedback</h2>
<div dir="ltr">When it comes to understanding what your business is doing right (and not so right) your existing customers are your number one source of insight. Mail or e-mail your previous clients and ask for their honest feedback on your recent work and how you could improve your business practices? Criticism can be tough to take, but if you really want that boom in business you need to put the customer first and get to known their feelings on how you currently do things.</div>
<h2 dir="ltr">Obtain good quality tools</h2>
<div dir="ltr">Are your tools and equipment up to scratch? Whether you’re a plumber or an electrician, having high quality apparatus is essential to the success of a trade business. If you don’t have the right tools, you’ll be unable to get the job done to the highest standard. When there’s a quiet period in your schedule, it’s the ideal time to check your tools and invest in new ones. When business is slowing down it can seem senseless to be spending, but quality tools are a legitimate and much needed expense.</div>
<h2 dir="ltr">Optimise your website</h2>
<div dir="ltr">If you’re not already online, don’t wait; get yourself a business website that details all your services, reviews and contact information. Once you’ve got your website in place, you should also consider SEO (search engine optimisation), a process of inserting keywords into your content to ensure that your website is brought up against relevant search queries on Google and other search engines.</div>
<h2 dir="ltr">Re-think your marketing</h2>
<div dir="ltr">How do new customers find out about you? Are you spending enough time and effort on marketing? Marketing doesn’t have to cost a fortune, with simple DIY solutions you can help spread the word about your business. Social media is a brilliant place to start, with set-up and management of Facebook and Twitter accounts completely free of charge. Advertising is also an option, whether you opt for traditional printed posters or online advertisements like AdWords that can be specifically tailored to reach only your target audience.</div>
<h2 dir="ltr">Offer unbeatable prices</h2>
<div dir="ltr">Another way to get ahead of your competition is to offer unbeatable prices for your services. This doesn’t mean cutting your rates dramatically so that your business is no longer profitable, but instead thinking of exceptional special offers and deals that will really entice new customers to try you out. Offering existing customers money off or free services for recommending you to a friend (and securing their custom) is another nice way to give your loyal customers something for nothing whilst securing new business.</div>
<h2 dir="ltr">Exceptional customer service</h2>
<div dir="ltr">The easiest thing you can do to help business is to ensure that your staff are offering exceptional customer service. Surprising your customers with a friendly and attentive manner can be one sure-fire way to spread positive word-of-mouth.</div>
<div dir="ltr"></div>
<p><em><b>By</b></em><em><b> Boris Dzhingarov who has lots of financial related articles online. Follow him on</b></em><b><i> </i></b><a href="https://plus.google.com/103850825571322116048?rel=author"><b><i>Google</i></b></a><em><b>+.</b></em></p>
<p>The post <a href="https://dzhingarov.com/a-simple-guide-to-boosting-your-trade-business/">A simple guide to boosting your trade business</a> appeared first on <a href="https://dzhingarov.com">Dzhingarov</a></p>
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		<title>Top Ways to Grow Your Business</title>
		<link>https://dzhingarov.com/top-ways-to-grow-your-business/</link>
		
		<dc:creator><![CDATA[Dzhingarov]]></dc:creator>
		<pubDate>Fri, 22 Feb 2013 08:14:42 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business and Economy]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Trade fair]]></category>
		<category><![CDATA[Twitter]]></category>
		<guid isPermaLink="false">http://dzhingarov.com/?p=3542</guid>

					<description><![CDATA[<p> ... <a title="Top Ways to Grow Your Business" class="read-more" href="https://dzhingarov.com/top-ways-to-grow-your-business/" aria-label="Read more about Top Ways to Grow Your Business">Read More</a></p>
<p>The post <a href="https://dzhingarov.com/top-ways-to-grow-your-business/">Top Ways to Grow Your Business</a> appeared first on <a href="https://dzhingarov.com">Dzhingarov</a></p>
]]></description>
										<content:encoded><![CDATA[<p>If you are someone who is just starting out in business or you are simply looking to take your current business to the next level, there are some important things that you must always keep in mind.</p>
<p>Taking steps on an ongoing basis to reach new heights in your business is one of the best ways to see faster growth and never hit that stagnant frustrated point where you are no longer moving forward.</p>
<p>Let’s walk you through some of the best ways to start growing your business today so that you can see accelerated success into the future.</p>
<p><b>Obtain Financing </b></p>
<p>The first thing that you should look into, even if you don’t feel like you need it right now, is obtaining financing. Most small businesses overlook what a bit more financing could do for them.</p>
<p>If you can get some added financing in place, this could help you invest in some new equipment, software, or even buildings to help with future expansion.</p>
<p>Even if you don’t plan on using it immediately, having some extra finance available can help put your mind at ease as it’s there when you need it.</p>
<p><b>Increase Your Sales Force with Your Own Customers</b></p>
<p>One great way to expand your business is to look inward at the customers that are currently present that you’re serving.</p>
<p>If you can increase your sales generation within current customers you already have, this will reduce your marketing costs significantly from attracting new customers to your business.</p>
<p>The end result is that you can boost profits without having to do that much extra work. Survey your current customers and assess what they need most. Ask for their feedback and any criticisms or praise they might have.</p>
<p>Then do your best to offer this to them.</p>
<p><b>Get Innovative </b></p>
<p>Another way to grow and expand your business is to get innovative. Try to offer your services in a new manner, bringing a new twist to the old.</p>
<p>If you can separate yourself apart from other businesses in your niche, you can really get ahead of the game. Ask yourself what can you do differently? What has worked in the past?</p>
<p><b>Create a Sales Force Out Of Your Current Customers </b></p>
<p>Along with offering current customers more selection in terms of product or service offerings, don’t be afraid to approach them for referrals either.</p>
<p>Give discounts to those who are sending you other customers so that their efforts do go rewarded. If you can get your current customers acting as a sales force for you, this is much less work you actually have to do.</p>
<p><b>Go To Trade Shows </b></p>
<p>Trade shows are another excellent way to expand your business and gain a larger revenue share. Networking is very important for any business owner and trade shows are an excellent way to achieve this.</p>
<p>Try and attend as often as possible to increase your visibility.</p>
<p>So keep these quick tips in mind if you want to grow and develop your business further in the year ahead.</p>
<p>With continual effort, you can definitely see improvements in the profits you’re generating and the growth your business takes on.</p>
<p>The post <a href="https://dzhingarov.com/top-ways-to-grow-your-business/">Top Ways to Grow Your Business</a> appeared first on <a href="https://dzhingarov.com">Dzhingarov</a></p>
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		<title>GPS Tracking &#8211; How It Can Take Your Business To The Next Level</title>
		<link>https://dzhingarov.com/gps-tracking-how-it-can-take-your-business-to-the-next-level/</link>
		
		<dc:creator><![CDATA[Dzhingarov]]></dc:creator>
		<pubDate>Sat, 16 Feb 2013 00:00:06 +0000</pubDate>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[Global Positioning System]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[Location and Tracking]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Telecommunications]]></category>
		<category><![CDATA[Vehicle]]></category>
		<category><![CDATA[Vehicle tracking system]]></category>
		<guid isPermaLink="false">http://dzhingarov.com/?p=2792</guid>

					<description><![CDATA[<p> ... <a title="GPS Tracking &#8211; How It Can Take Your Business To The Next Level" class="read-more" href="https://dzhingarov.com/gps-tracking-how-it-can-take-your-business-to-the-next-level/" aria-label="Read more about GPS Tracking &#8211; How It Can Take Your Business To The Next Level">Read More</a></p>
<p>The post <a href="https://dzhingarov.com/gps-tracking-how-it-can-take-your-business-to-the-next-level/">GPS Tracking &#8211; How It Can Take Your Business To The Next Level</a> appeared first on <a href="https://dzhingarov.com">Dzhingarov</a></p>
]]></description>
										<content:encoded><![CDATA[<p>In the business world, embracing technology may be the difference between success and failure in your chosen field. In some businesses, there are many different technological advancements that could help boost your profitability and help you run more efficiently. One technology in particular that can help many businesses is GPS tracking. How can GPS tracking help you take your business to the next level?</p>
<p>&nbsp;</p>
<p><strong>Assess Employees</strong></p>
<p>If you have a mobile workforce or a fleet of delivery trucks, GPS tracking can help you more easily assess your employees. When you send your employees out into the world, they are representing you at all times. Normally, you&#8217;d have no way of knowing where your employees are going or what they&#8217;re doing. With GPS tracking, you can easily see where anyone is at any time. This allows you to compare how quickly employees get their jobs done. You can see who is wasting time and who is working efficiently.</p>
<p>&nbsp;</p>
<p>In some cases, you may even be able to use the GPS tracking to see if your employees are driving safely. Some GPS tracking programs make it possible for you to see how fast your drivers are going. If they&#8217;re continually speeding and driving recklessly, this can reflect poorly on your company.</p>
<p>&nbsp;</p>
<p><strong>Routing Drivers</strong></p>
<p>Another big benefit that comes with GPS tracking is that it allows you to route your employees more efficiently. For example, if you they get stuck in a traffic jam, you can pull up the latest satellite information and see if there is an alternate route that they could take.</p>
<p>&nbsp;</p>
<p>GPS tracking capabilities can also make things easier when you need to have a driver come back and make another delivery. You can easily pull up the locations of all of your drivers. You can find the closest one and have them come back and get the product that needs to be delivered.</p>
<p>&nbsp;</p>
<p>Besides saving time for your drivers, this can also help you save gas. If you are paying for the gas for multiple delivery drivers or employees, this can really add up. Even a small percentage in gas savings can amount to a large sum of money at the end of a year.</p>
<p>&nbsp;</p>
<p><strong>Helping customers</strong></p>
<p>With GPS tracking, you can also provide better and more accurate information to your customers. In many businesses, customers will call to find out exactly where their deliver is. If you don&#8217;t know where the driver is, it can be tough to give them an exact answer. However, if you can pull up the driver&#8217;s location on a screen, you can find out exactly how far away they are. This allows you to give your customers more realistic expectations.</p>
<p>&nbsp;</p>
<p>Regardless of how you choose to get involved with GPS tracking, it has the potential to greatly increase your effectiveness and help you cut costs. While it may seem a bit intimidating or daunting to implement, it&#8217;s really not as difficult or complicated as you might think. Start taking advantage of GPS tracking in your business today.</p>
<p>The post <a href="https://dzhingarov.com/gps-tracking-how-it-can-take-your-business-to-the-next-level/">GPS Tracking &#8211; How It Can Take Your Business To The Next Level</a> appeared first on <a href="https://dzhingarov.com">Dzhingarov</a></p>
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		<title>How Promotional Products Can Help Your Business</title>
		<link>https://dzhingarov.com/how-promotional-products-can-help-your-business/</link>
		
		<dc:creator><![CDATA[Dzhingarov]]></dc:creator>
		<pubDate>Mon, 11 Feb 2013 09:45:42 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Promotional merchandise]]></category>
		<category><![CDATA[Promotional Products]]></category>
		<category><![CDATA[Varied Merchandise]]></category>
		<guid isPermaLink="false">http://dzhingarov.com/?p=2114</guid>

					<description><![CDATA[<p> ... <a title="How Promotional Products Can Help Your Business" class="read-more" href="https://dzhingarov.com/how-promotional-products-can-help-your-business/" aria-label="Read more about How Promotional Products Can Help Your Business">Read More</a></p>
<p>The post <a href="https://dzhingarov.com/how-promotional-products-can-help-your-business/">How Promotional Products Can Help Your Business</a> appeared first on <a href="https://dzhingarov.com">Dzhingarov</a></p>
]]></description>
										<content:encoded><![CDATA[<p>A good marketing campaign has several layers. First, it is noticeable. Second, it lasts beyond the initial costs of advertising. And, lastly, it gives people a positive feeling about your company.</p>
<div></div>
<div>While many business owners try to figure out how to penetrate their target audience between print, Internet, and television ads, more creative entrepreneurs are thinking 3-dimensionally with promotional products so that they can not only reach out to customers, but also so they can stay with them, and possibly be promoted by proxy.</div>
<div></div>
<div><strong>Types of Promotional Items</strong></div>
<div></div>
<div>The most common kind of promotional item you can find is a pen. Companies have pens made usually for as little $0.15 each, allowing them to give them out freely to customers when they come in. It is inexpensive and easy for everyone.</div>
<div></div>
<div>The problem with pens, however, is that customers are so bombarded with advertising through the day that this item may as well not have your logo or phone number. The average customer is blind to it and as this item is lost, it is truly of no consequence to them.</div>
<div></div>
<div>This is why it is better to spend the extra money to have calendars or mugs made. Calendars are referenced for important events and reminders. When your customers get their morning cup of coffee they see your business logo. When they look up their next doctor&#8217;s appointment, they may also remember that they may need your services as well.</div>
<div></div>
<div>A mug also allows you to reach the next generation. As the child of your customer drinks from the mug you gave his parents when he was just a small boy, he becomes so familiar with your business that he is much more likely to be a customer when he is older as a result.</div>
<div></div>
<div>Now that we know the kind of promotional products out there, it is important to know why they are important.</div>
<div></div>
<div><strong>Why use Promotional Products?</strong></div>
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<div>Along with reminding people you are in business, these items give people a good feeling about you and your company. People like free stuff and if you don&#8217;t give it to them, they will get it elsewhere.</div>
<div></div>
<div>&#8220;Joe&#8221; is a great example of this. He owns an auto body shop specializing in fast oil changes. One year Joe had water bottles made up because he was sponsoring a local 5k. When the race was over he had about a dozen water bottles left over, so he gave them to the first customers he saw that Monday. It might sound silly, but they were very excited to get them.</div>
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<div>The next year he had another idea: to make travel mugs. He had 1,000 of them made for $5.50 each, and put up a sign that said, &#8220;Any customer serviced before 9am gets a free travel mug.&#8221; He had so much early morning business that month that he soon had to put up a sign that said, &#8220;Sorry. We are out of travel mugs.&#8221;</div>
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<div><strong>Promotional Products Spark Your Marketing Creativity</strong></div>
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<div>Just like with Joe and his auto shop, business owners who think in terms of giving to their customers spark creativity that allows them to think, &#8216;what would I like from a business I use?&#8217;</div>
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<div>In answering this question, more value can be provided to customers. When customers receive increased value &#8211; be it a coffee cup, a calendar, or beer koozies &#8211; they are reminded in a positive way of the great service they had previously received. This brings repeat</div>
<div>business and a handsome return on the original investment made into a deeply penetrating form of advertising.</div>
<div></div>
<div><strong><em>Author:</em></strong> <strong><em>Brenda Panin is a passionate blogger and a regular contributor to several blogs. Follow her on <a href="https://plus.google.com/101564834423799914328?rel=author">Google</a>+</em></strong></div>
<p>The post <a href="https://dzhingarov.com/how-promotional-products-can-help-your-business/">How Promotional Products Can Help Your Business</a> appeared first on <a href="https://dzhingarov.com">Dzhingarov</a></p>
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		<title>Advertising Gifts Explained – the Distributor, the Supplier and the buyer</title>
		<link>https://dzhingarov.com/advertising-gifts-explained-the-distributor-the-supplier-and-the-buyer/</link>
		
		<dc:creator><![CDATA[Dzhingarov]]></dc:creator>
		<pubDate>Wed, 06 Feb 2013 13:39:21 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Advertising Gifts]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Buyer]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Distributor]]></category>
		<category><![CDATA[Gift]]></category>
		<category><![CDATA[Promotional merchandise]]></category>
		<category><![CDATA[Promotional Products]]></category>
		<category><![CDATA[Supplier]]></category>
		<guid isPermaLink="false">http://dzhingarov.com/?p=1422</guid>

					<description><![CDATA[<p> ... <a title="Advertising Gifts Explained – the Distributor, the Supplier and the buyer" class="read-more" href="https://dzhingarov.com/advertising-gifts-explained-the-distributor-the-supplier-and-the-buyer/" aria-label="Read more about Advertising Gifts Explained – the Distributor, the Supplier and the buyer">Read More</a></p>
<p>The post <a href="https://dzhingarov.com/advertising-gifts-explained-the-distributor-the-supplier-and-the-buyer/">Advertising Gifts Explained – the Distributor, the Supplier and the buyer</a> appeared first on <a href="https://dzhingarov.com">Dzhingarov</a></p>
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										<content:encoded><![CDATA[<p align="JUSTIFY">There are three facts to the advertising gifts<b> </b>industry – the supplier, the distributor and the buyer. The supplier makes the products; the distributor distributes them; and the buyer buys them.</p>
<p align="JUSTIFY">The industry as a whole has a different personality to most – in that its basic product may be almost anything. As long as it can be branded, or used in some way to promote a brand or business, then it counts. That means there are theoretically as many suppliers working in the industry as there are types of buyable item in the market; and that the overall industry expertise has to lie in processes rather than in the absolute manufacture of a single type of thing.</p>
<p align="JUSTIFY">To put the above in context: a brewery merely has to concentrate on making good beer; and packaging, marketing and distributing it in a way that satisfies its customers. Over the years, the brewery develops an expertise specifically tied in with the actual practical considerations involved in making and transporting a single type of product.</p>
<p align="JUSTIFY">The advertising gifts<b> </b>industry, on the other hand, encompasses all product types: edible; potable; wearable; usable; and everything in between. Each type of product has its own requirements in terms of storage and shipping – and of course manufacture too. Yet the industry must function as a coherent whole, offering what its customers see as its actual product – which is essentially the ability to answer any promotional need with the right kinds of advertising gifts.</p>
<p align="JUSTIFY">It is important to note that advertising gifts<b> </b>may not be the same thing as (for example) promotional items. That is to say, there are different classes of promotion served by the industry, for which different kinds of item are appropriate. In broad terms, an advertising gift may be seen as something specifically given to customers or clients, with the sole purpose of remaining them about a brand or of advertising a brand or product in some way. They are, in other words, unsolicited and tied only to a promotion.</p>
<p>&nbsp;</p>
<p align="JUSTIFY">A promotional item, on the other hand, could be something like a carrier bag or a box – an item of packaging, which is branded and designed to impart emotion and other advertising information to the customer, owner or user – but which is not given away as a gift so much as incorporated into the while buying experience. Here, the promotional product becomes part of the scenery of purchase, and is as such distinguishable from the advertising gift: which is designed to encourage future purchases.</p>
<p align="JUSTIFY">It’s easy to see, from the foregoing, that the advertising gifts<b> </b>industry is more complex and targeted than such a smorgasbord business model might at first suggest. As a result, the only coherent product that can be pulled from it is that of service – an intangible element, but the one that causes buyers to seek out distributors and suppliers. The true sale, in any advertising gifts<b> </b>transaction, is of reliability and trustworthy service, rather than of any one individual piece of equipment or gift.</p>
<p><em><b>Author: Boris Dzhingarov graduated University of National and world economy. Follow him on</b></em><b><i> </i></b><a href="https://plus.google.com/103850825571322116048?rel=author"><b><i>Google</i></b></a><em><b>+.</b></em></p>
<p>The post <a href="https://dzhingarov.com/advertising-gifts-explained-the-distributor-the-supplier-and-the-buyer/">Advertising Gifts Explained – the Distributor, the Supplier and the buyer</a> appeared first on <a href="https://dzhingarov.com">Dzhingarov</a></p>
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