Gold

Gold is the most common precious metal investment. Gold coins are a common form of gold investment, as are gold bars, and gold certificates. Gold has increasing demand in Asian countries as a gift for the New Year, birthdays, and romance. In addition, a large number of dealers make the market very fluid. However, gold prices can be highly volatile. Gold prices can change as much as 15% in a year without causing any alarm. Gold stocks experience even more volatility than the actual metal.

Holding actual gold, like all precious items, invites the risk of theft and loss through disaster. In addition, gold can be expensive to have assayed for value. While gold certificates remove these risks, they have increased costs, such as management and storage fees and commissions.

Silver

Silver is often pointed to as a more valuable investment than other metals due to the high demand in industrial industries. Silver is not tied to any currency, so the value does not fluctuate based on currency markets. Silver is more accessible to average investors due to its lower price-per-ounce than gold or platinum. However, the industrial uses can cause demand to rise and fall unpredictably, strongly affecting the price of your investment. In addition, since silver is tied so closely to industry, it doesn’t provide as “clean” of a hedge against a down economy. However, it also won’t suffer as much as gold in an up economy.

There are a variety of silver coins, bars, and accounts that allow an investor access to the silver market. 1oz. silver bars have serial numbers that protect you from theft and counterfeit. 1oz. silver eagle coins are easily recognized by dealers and are a very liquid investment. Silver investment funds don’t let you have actual possession of silver, but you aren’t open to theft or counterfeit, either. You do need to trust the company issuing the investments, though, to avoid company bankruptcy or investment manipulation.

Platinum

Platinum has many ornamental uses as well as industrial applications, supporting a strong price. It tends to hold a higher price point than silver or gold, and the market is less volatile. It can be harder to find platinum dealers, however, as the metal is quite rare and not as popular as silver or gold for investing.

Like other precious metals, you can buy coins, bars, or trading certificates. Platinum itself is a much rarer metal than silver or gold, which makes it both desirable and expensive. If you choose to own the actual metal, you will want good security or a safe deposit box for storage.

Owning precious metals is a great way to protect your investments from the times the economy drops off.  With appropriate research, gold, silver, or platinum will help you maintain your financial stability and growth for many years to come.

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You need to invest time to actually think through your brand positioning, the needs of your audience, and your method of distribution, then you will automatically get the answer which pens will work the best for your company. The leading distributers of the promotional pens online say that the company will get best return from the investment, provided they match the product with the targeted market. For this it is important to know the customer’s likes and dislikes, so that you can choose an appropriate product from this wide collection of styles.

The following points will help you to understand how to choose different pens for different purposes.

Metal or gold plated pens to convey quality

Metal or gold pens are used to convey quality, luxury, economy and style! If the product that you manufacture and/or sell is expensive and high-end, then gold plated pens will be best suited to be used as promotional product. If you are still confused, your distributer’s sales representative can help you pick the right product. You can also refer to the online catalog for ideas to choose upscale products.

Environment friendly pens to convey sensitivity

You can select a refillable, PVC-free pen which is made from recycled material such as Bic’s environmentally-friendly personalized pens, if your organization actively supports eco-friendly products. Such pens can also be chosen by the companies that can benefit by associating their brand with environment-friendly items.

Custom made products to convey importance

Custom pencils can be handsomely imprinted wooden pencils, or you can choose a metal or plastic-cased mechanical pencil in a host of styles, colors, and points. If you give someone a custom made product it shows that you care and that the receiver is important for the company. This will build a strong faith of the receiver in the company as it proves you have put in much thought over the gift that you have given them.

Safety products to show that you care

It a product that given as a promotional item also affirms that it is been chosen after researching the safety record of the manufacturer and product itself, then it shows to the receiver that you care. Apart from that, it will not be good for the reputation of the company if anybody is harmed by the product. So make sure your pen is safe, by choosing child-friendly BIC Round Stic pens.

Pretty pens for celebrations

If you add a toy like looking pen in the gift box that you distribute during holidays, it will be able to generate a joyful feeling in the receiver. When you connect to the people in such emotional way, they never forget you and in turn you get loyal lifetime customers. For options in such pens you can look at the novelty pens collection from Bic online.

Tablet and touch screen phone pens

As we are discussing different pens used for different purposes, how can we leave out pens for tablets and smart touch screen phones? With Bic in the promotional pen industry for over forty four years, you can trust their products even when it comes to pens for tablets and smart phones. Try their iStyle Touch Screen Stylus as your next promotional pen and outwit your competitors with this innovative idea.

Method of distribution

The way you distribute your pens or pencils is also very important apart from choosing the right ones. Best suitable place will be a table top promotion in retail outlets, you can also put these pens in goodie bags and distribute to leave a lasting impression. Just keep in mind the need and interest of your target audience and you will get all the answers.

How can promotional pens help in brand building?

• It gives a good impression of your company to the receiver when he reads the name of your company on the pen.
• Pen is a very useful product, and used by all age groups so it helps in reaching a wide range of people.
• Pen is a durable product so a onetime investment can do the promotion for a long time.
• It is a low cost product at the same time a very effective advertising instrument.
• You can create a small billboard on the pen, while using it as a promotional item.
• If you include the contact details on the printing or engraving on pen, it can also serve as a business card.

Conclusion:

Gifting a branded pen or pencil can definitely help in building a positive brand awareness and recall, moreover people like when they receive something extra! Studies have repeatedly shown how promotional products aid in brand recall and faster reorder generation. More studies have confirmed that over fifty percent of the promotional product recipients are using the product daily and also return to do business with the company that gave it to them. Further they reasserted that they had a positive impression of the company that gave promotional items.

Author: Adam Bak – Follow him on Google+.

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