1. Be There.

In this day and age of technology and gadgets, it is hard to have a decent conversation with someone without any interference. There is nothing less professional than trying to have a conversation and the other person pulls out their phone to send a text or update their Facebook. Leave your phone alone. In fact, it is probably better to just put your devices on vibrate so that they won’t be a distraction.

2. Ask Good Questions.

When trying to make conversation, don’t ask lame questions. There are many thought provoking questions you can ask that makes the other person really open up and talk. Ask about how they got started in their line of work or how they started their business. Talk about what you both enjoy in your jobs. The flow needs to happen naturally and easily. Don’t over think this tip or you will self-sabotage yourself. The best way to do this is to be truly interested.

3. Don’t Be A Snob.

Talk to a lot of people, not just those who you think are of the most benefit to you. Be friendly and kind by contributing to the group conversations at the tables you sit at. Be social and talk to people from all different positions and companies. If you just can’t find any reason to be nice, you should be nice in case you need someone’s business one day.

4. Have a Great Business Card.

Usually at networking events, people walk away having a hard time remembering who said and does what. It can be a bit confusing when there are so many people, and that is why businesses and business people like to hand out business cards. When someone has to remember you from your business card, it is very helpful to have a really memorable  card to hand out. Make upgrades to your card by changing up the material it is printed on, graphics used, or maybe having something to make people laugh on it. No matter what you do, make your card not only stand out, but be sure it has all the information that is required on it to help someone remember what you do and how to contact you.

5. Social Network.

Don’t let the networking stop when you leave the event. Ask permission during a conversation to look someone up on a site like Linked In, or Facebook, or any other site that will allow you to see and remember who the person is and what they do. The more professional you can go, the better. By joining up forces on one of these sites, it is easier to find that person again when business collaboration is needed. It also helps to see someone’s picture to concretely put together a name and a face.

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Check out Your Competition

When designing your menu, you need to create a list of dishes and an overall design that stands out from the crowd. What type of design did your competitors go with? What could be improved? How can you come up with a menu that uses their strengths and avoids their weaknesses?

Create a Design That Conveys Your Style

Colour choice, fonts, theme and overall design are all choices that can be used to display your restaurant’s unique style and concept. Each of these elements should be given careful consideration, so you can be assured that you are displaying a menu that accurately reflects the image you’re trying to create.

Create Visual Balance

Try sketching a “dummy” or mock up of your menu before you head to the printer. Arrange your information on the page to get an idea of how it looks visually. It’s best to arrange your menu by category, making it easy for customers to quickly find the appropriate section for the item they’re seeking. Some common categories are appetizers, entrees, desserts and beverages. One or two column designs are best for menus; more than one column of information is confusing and too busy to be easily read.

Less is More

You may be tempted to pull out all the stops with creative colour choices, fonts, clip art, photos and more. The key to creating a successful menu is to be conservative and classy. Avoid computer clip art, which will only make it look like you created the menu on your desktop computer. In addition, you probably should not use photos, as even the best food photography falls short of the real thing. If you must use photos, hire a professional photographer.

Choose a Professional Printer

It’s best to find a printer that will give you professional results even for a small number of menus. Many printers utilize digital technology to print custom books that will allow you to create a very professional looking menu at a great price.

Create Vivid Written Descriptions

Use descriptive language to write about your food. Be sure to explain what sets your items apart from the competition.

If you’ve followed these guidelines, you should be well on your way to creating a great menu for your restaurant. Once you’ve selected a professional printer, creating the final project should be quick and easy, and the results will be worth all of the time you’ve invested.

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