1.Understand where you stand

Keep up to date with the latest industry goings-on and strive to improve your positioning with it. Get to know your competitors – direct and indirect – full-service and part-service – and look at how they have planned their marketing strategy. Is there anything you can use as inspiration? Are there any gaps that can be exploited? Draft an effective marketing strategy that is not out-with your capabilities as an agency, but is also not too weak that it won’t gain you any advantage over competitors. By showing that you know what you are talking about will really fill your client with confidence and leave them optimistic about your future success together.

2.Get a Mobile Site

You have a smartphone, what’s to say your customers don’t have one! The leaders in the smartphone industry believe smartphone browsing will overtake desktop browser pc and laptop surfing in the next 2 years. Does your mobile site – if you indeed have one – provide the relevant engaging content that your visitors want? The most important point however is how easy to use your mobile site is. Google has pointed out that its own research found that over 60% of visitors will abandon their visit if they do not find what they want straight away. This is a staggering amount of potential custom thrown away because your mobile site is poor. This should be catapulted to the top of your priority list.

3.SEO

With so many real estate agencies out there it will always be difficult to rank at the top of every search engine. The competition for keywords in this niche is fierce. If you have a large budget go for the best words. If you are working to a budget focus on narrowing down your categories with location based and localised keywords, long-tail and niche branded keywords. Make sure your website is optimized for your keywords to attract traffic. Remember to keep your keywords trimmed, there is no benefit in targeting inner-city penthouses if you operate in rural locations. Keep to these points and you will see your site viewed more and more by would be customers.

4.Blogging

Blogging has become increasingly important for owning and running a website. It offers a great opportunity for your visitors to engage with the site and voice their opinions and offer insights. The real estate market and property marketing industry offers plenty of opportunities for user-generated content too. Anything from how best to present your house to buyers, to DIY quick-tips, to the best time of year to sell your home, are equally great topics to write and share about. Your social media interaction will receive from maintaining a blog too through social shares, likes, tweets and recommendations.

5.Email and Social Media Campaigns

By bringing together a concise and targeted email campaign you are increasing your chances of repeat business and people talking about your business or service. If you are sending e-shots to your customers or clients’ inbox you will be front of mind when it comes to that person wanting to use our services. A targeted and intuitive social media strategy will engage thousands of people, contacts and customers through an intricate network of followers. Branch out with facebook, twitter, pinterest, youtube, and linkedin and watch your brands image receive a welcome shot in the arm.

This is not an exhaustive list. Use all intermittently and in line with how your customers expect you to behave – diligently and professionally. There is nothing worse than a disgruntled customer.

Also, remember not to sacrifice your offline marketing practices to take on these new processes. As we move closer and closer to a digital workplace it is important to mix off and online property marketing in order to establish your company or team as a dominant force. Just because the property market stagnates, does not mean your marketing practices have to as well!

The post Top 5 Property Marketing Tips appeared first on Dzhingarov

This is no longer optional in today’s marketplace, as there is more competition than ever when it comes to getting and keeping customers. Consumers can now hop online and search for goods and services from around the world, so companies need to be even more enterprising about how they’re branding themselves.

There are many different ways to approach search engine marketing. Some companies can manage to operate all of their web components by themselves without any outside help, while others find it makes more sense to hire a search engine optimization company. There are pros and cons to every kind of setup you can imagine, but as long as you’re honest and precise about what your needs are as a company, you should be fine. The main thing is to be proactive about your web presence, as that is the thing that is really going to get your company moving in today’s economy. These days, it all comes down to page views on online traffic. And the only way to improve those for your company is to make sure that people know about you.

Here are some tactics that will help increase your search engine optimization:

1. Make sure to get your company established on as many social networking sites as you can. Also make sure that each of these subsidiary pages links back to your main site so that you keep harnessing traffic that way.

2. When designing your social media sites, keep a brand identity in mind. Meaning, make sure that there is some uniformity among your sites, so that people can come to a better understanding of who you are as a brand.

3. Get together a good email list of people who have expressed interest in your company one way or another. Email these people and increase your page count, which will then make you rank better in searches generally.

4. Be sure to register with all of the search engine directories, both local and global, so that you don’t get overlooked. This is an easy step to forget, so be vigilant! You don’t want to miss out on organic traffic that’s there for the wrangling.

5. Choose keywords that really fit what your company is about. The more honest and specific you can be, the better SEO will work for you.

With these tactics, you’ll be able to get more out of your SEO efforts than ever before. And then, you’ll be poised to really take off with Web marketing across the board!

The post Winning Internet Marketing Tactics to Increase Search Engine Optimization appeared first on Dzhingarov

1. Attract people’s attention

First of all, before you expect people to take a look at your product, you need to be able to attract people’s attention first. This is the basic law of marketing. You can’t make people interested if you don’t attract their attention. So, in order to make your product interesting for your audience, you need to attract their attention. How? Through your pages headline or ad. Whatever product that you promote, create a headline or ad that attracts people’s attention and encourages them to take a look at your product.

2. Arouse people’s interest toward your product

You’ve got people’s attention, now your task is to make them feel interested in your product. How can you make an ice cream look interesting to eat? By describing its flavour and how it may satisfy your customers taste, especially on a hot day. This is the way to make your product interesting. Let people know what’s inside the product, let people know what the product can do. Tell them your product’s USP (unique selling point); if you can do this in your promotion material, then you will be able to arouse people’s interest toward your product.

3. Make people desire your product

Making people interested toward your product won’t have enough power to persuade them to buy. You have to make them to desire the product first so you can motivate them to buy it. This is the part where you tell your audience about the WIIFM (What’s in it for me?) factor. What is the benefit of the product for me? People will ask this question inside their mind when they feel interested in your product. If you can answer this question, then your potential customer’s interest will immediately turn into desire. Once they have the desire to buy, the last thing that you need to do is to make them take action immediately.

4. Make them take action immediately

Though people desire to buy your product, they won’t want to make the buying decision immediately. They’ll think: “Well, this product is good, I want it. I’ll wait until next week before I buy this product, I’ll put it in my wish list.” A week has passed and they no longer want to buy your product. Why? That’s because people easily forget and they can change their decision very quickly. That’s why you need to make them to take action immediately if you want to win more sales from your product promotions. Now that you have people’s desire, all that’s left is the reason to buy. If you can give people a solid reason to buy your product right now, they’ll buy it, provided that they have desire to buy the product. So, this is where your call to action appears. Remember that an effective call to action will provide a reason for your audience to buy your product immediately.

Those are 4 simple marketing tips that will keep your sales flowing. Most of you will understand immediately that those tips are actually the steps in AIDA strategy (Attention-Interest-Desire-Action). However, many people won’t use this simple strategy to enhance the results of their promotion. Then, they wonder why they have very little sales coming in. So, if you want to keep your sales pouring, it is good for you to follow this simple process properly.

By Boris Dzhingarov who is passionate about writing on different marketing topics. Follow him on Google+.

The post 4 Simple Marketing Tips that Will Keep Your Sales Flowing appeared first on Dzhingarov

small. With changing trends in business, changes have also come in the various sales and marketing strategies. The advent of the internet has also played a crucial part in the same. Today there are many marketers and sales personnel who believe in online sales and marketing rather than offline marketing. However, still there are people who believe that offline marketing provides better results and is more acceptable. Interestingly there are many facts and statistics that are in favor of offline marketing only.

Reports obtained from a research done way back in 2011 have some interesting data regarding offline marketing. The research was done on a filthy rich producer’s company, which was involved in financial services. The company financed some of the top notch and highly affluent clients. Now the analysts reached out to the various clients and wanted to know as how they came to know of the producer’s company. They also interviewed the clients regarding the way of finding the company and what attracted them to the same as well. Different kinds came up with different kinds of reactions and interestingly majority of it belonged to offline marketing tactics.

As per the survey, reports it was revealed that almost 34% of people came to know about the company from their friends, peers,

relatives and known people. The information spread via word of mouth through different kinds of conversations. Proactive referrals also played an important role in the same. Another 33%-34% people opined that they came to know of the company from various offline marketing strategies that the company had. Advertising on offline media was crucial. The company organized various workshops and educational seminars where various participants were invited. Direct mail was also sent to people.

Apart from the above mentioned 67%-68%, additional 15% of the marketing was done via media exposure, but it was not related to any kind of specific event or program. Various kinds of advertisements went out on the television, radio and even in the various newspapers. Interestingly, not a single member or client cited online marketing as a source of knowing about the company. This proves that still there are people for whom online marketing is not their cup of tea. They are more comfortable with the conventional offline marketing strategies and techniques. It is still acceptable if both online and offline marketing are carried out hand in hand with one another.

It is also true that many companies and businesses are choosing the internet to reach out to their potential customers and clients. However, if you note carefully you will see that majority of these clients and customers are young people. Usually senior marketers and boomers will not be much interested in online marketing. They might use the internet and also the social media networks, but that is for staying connected to family and friends. They will never use the web for professional reasons. Seniors and boomers will hardly search on the internet for finding professional assistance on a thing or look for various services that are available online.

It is true that with the coming of the internet, marketing has taken a new leap altogether. Search engines like Google, Yahoo, and Bing etc have helped in finding services and assistance of various kinds. Social networking websites like Twitter, Facebook, YouTube etc can help in reaching out to the common people in almost no time at all. But senior marketers and boomers still believe and rely on the old ways of offline marketing as they help in creating bonds and helps in understanding the real demands of the clients and customers.

The post Which works best for the seniors? Online or Offline Marketing? appeared first on Dzhingarov