Selecting the most appropriate domain name for your business may seem easy, but it is definitely important for your business that you need to give a lot of thought. Before selecting a domain name it’s best to spend time brainstorming ideas and sharing those ideas with close confidantes and business associates, so that you can bounce your ideas off another person and get feedback.
When selecting a domain name for your business you need to consider:
Think About Keywords
At the beginning of your process take some time to think about the keywords that best define your business. Once you have a few keywords, think about how those would work as a domain name. The keywords should obviously be related to your business’ name field in order to be relevant and to come up in searches. There are a variety of online tools, which can help you to brainstorm names for your domain. It’s best to use a combination of these tools, so that you can start to determine a pattern in the results of the tools.
Keep it Simple
While creative web design is important, your domain name shouldn’t be so creative that people won’t recognize or remember it. Try to come up with something original but not overly creative, since your website’s domain name should be something that is easy for people to remember. Often, when people hear a company’s domain name, they do not have the tools to do a search for the company immediately, so they have to remember the domain name to search at a later date. When the domain name is simple, they will have a much easier time finding the company’s website at a later date without any prompting.
Another very important factor in keeping your domain name simple is staying away from numbers. Including numbers in your domain name is not commonly done because people always naturally start typing the word they hear (four), instead of the number 4.
When .com Matters
It is normal to have a .com domain name, since you want to reach as many people around the world as possible, but it isn’t as simple as that. If you are a company that provides only a local service, it is important to include .ca (for Canada), in your domain name. That way, when people go to your website, they are aware that they are dealing with a Canadian business and can understand that right from the beginning. Many people wonder what the .org extension is all about, and it’s most commonly used for non-profits. If your business is a non-profit and you wish for that to be known immediately, then it’s imperative that you include .org in your company’s domain name. That way, once again, there will be no confusion from the beginning and your visitors will know exactly what they are getting from the get-go.